Top 14 Influencer Analytics Tools for Decoding Digital Influences

1. Brandwatch Influencer Marketing Software

Pricing: Upon Request

Best for: Mid to Large-sized Businesses

Brandwatch offers an influencer analytics tool that excels in deep social listening and influencer identification. Its advanced analytics capabilities allow for detailed sentiment analysis and trend spotting, ensuring your influencer strategies are data-driven and impactful. Brandwatch’s robust platform is ideal for businesses looking to make strategic decisions based on comprehensive social insights.

Key Features:

• Influencer Reach: Measure the extent of an influencer’s impact and audience size, providing valuable insights into their outreach capabilities for your brand. 
• Audience Demographics: Explore the detailed demographics of an influencer’s audience, allowing for precise targeting based on location, age, interests, and more. 
• Engagement Metrics: Analyze influencer performance through real-time engagement data, enabling data-driven decisions to optimize campaign effectiveness and reach.

2. Upfluence

Pricing: Starting at $478

Best for: Large Brands and Organizations

Upfluence is a dynamic influencer analytics tool that stands out with its powerful search capabilities, allowing you to find influencers across multiple social platforms with ease. You’ll appreciate its ability to integrate with your eCommerce and CRM systems, offering a seamless workflow from influencer discovery to campaign execution. Upfluence is not just about data; it’s about integrating influencer marketing into your broader marketing strategy effectively.

Key Features:

• Engagement Rates: Evaluate the effectiveness of influencer campaigns by analyzing engagement rates, providing valuable insights into audience interaction and response. 
• Content Performance: Gain an in-depth understanding of how influencer-generated content performs, allowing you to refine strategies and optimize content for maximum impact.
• Influencer Audience Demographics: Dive into the demographics of an influencer’s audience, enabling precise targeting based on location, age, interests, and other key factors for campaign success.

Key Features: Influencer Search & Discovery, Relationship Management, Campaign Management, Third Party Analytics, Automated Recruiting, Influencer Lifecycle Management, Team Collaboration Tools, Content Review, Campaign Reporting, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Payment Processing, Social Listening, Affiliate Management, Affiliate Campaigns,

Channels: Instagram, Youtube, Facebook, Twitch, Tiktok, Twitter, Pinterest, Blogs

3. Creator.co

Pricing: Starting at $460/month

Best for: Brands and Agencies of all sizes

Creator.co is your gateway to influencer analytics. Thanks to detailed demographic data, you’ll benefit from its ability to identify influencers whose audiences align with your target market. Creator.co’s strength lies in its user-friendly interface and comprehensive reporting features, providing clear insights into campaign reach, engagement, and overall performance. The platform also facilitates seamless collaboration between brands and influencers, making it easier to manage campaigns and measure their success.

Key Features:

• Influencer Discovery: Easily locate influencers that match your brand’s criteria, including niche, location, and target audience, simplifying the influencer identification process. 
• Campaign Management: Efficiently manage influencer marketing campaigns, from planning and outreach to tracking and reporting, saving valuable time and resources.
• Engagement Metrics: Evaluate influencer performance through real-time engagement data, allowing for data-driven decisions to enhance campaign impact and ROI.

Key Features: Search/Discovery, Automated Recruiting, Influencer Relationship Management, Influencer Marketplace, Content Review, Content Library, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, E-commerce Tools, Product/Gifting Tools, Fake Follower/Fraud Detection, Payment Processing, Social Listening, Competitor Research, Creator Marketplace,

Channels: Instagram, YouTube, TikTok

4. LTK (formerly rewardStyle)

Pricing: Upon Request

Best for: Brands of all sizes

ShopLTK Benchmark is an influencer analytics tool unique in its approach to offering the LTK Score™. This is a feature that ranks your brand against competitors in influencer marketing. You’ll find it invaluable for gaining comparative insights and understanding your market position. LTK’s focus on data-driven insights for Instagram growth strategiesmakes it a standout choice for brands looking to enhance their influencer marketing efforts with solid data.

Key Features:

• Audience Insights: Delve into comprehensive insights about an influencer’s audience, providing valuable data on location, demographics, and interests for precise targeting. 
• Trackable Sales: Monitor and measure the impact of influencer campaigns on sales, enabling you to track the conversion journey and assess ROI.
• Historical Performance Data: Access historical data on influencer performance, allowing for trend analysis and data-driven decisions based on past campaign successes.

Key Features: Search/Discovery, Content Review, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Product/Gifting Tools, Forms and Compliance, Payment Processing,

Channels: Instagram, TikTok, YouTube, Facebook, Pinterest, Twitter, Blogs, LTK App

5. Skeepers

Pricing: Upon Request

Best for: Medium and Large e-commerce companies

In your search for an influencer analytics tool, Skeepers offers you an expansive community of over 100,000 micro and nano-influencers, which can significantly enhance your brand’s visibility—a reported 58% boost. It grants you the power to analyze campaign performance in real-time with a comprehensive suite of KPIs, ensuring your strategy remains agile and effective. With Skeepers, you’re well-equipped to track your campaign’s efficiency and pinpoint areas for improvement, allowing for swift adaptations. This tool is engineered to bolster your influencer marketing efforts, optimizing your connections to increase the likelihood of purchase based on influencer endorsements, which is a trusted source for 71% of shoppers.

Key Features:

• Influencer Search and Discovery: Find and manage influencers from a single interface.
• UGC Content Creation: Access a repository of unique and authentic user-generated content.

Analytics and Reports: A centralized hub to analyze influencer campaigns and export reports.

6. Influencity

Pricing: Starts from $98

Best for: Small, Medium, and Large Brands, Agencies

Influencity is an influencer analytics tool designed for brands seeking comprehensive influencer insights. It excels in offering detailed analytics on audience demographics, brand affinity, and performance metrics. With Influencity, you can effortlessly identify fake followers, ensuring the authenticity and effectiveness of your influencer partnerships. The tool’s ability to provide on-demand insights sets it apart, making influencer analysis a streamlined and efficient process.

Key Features:

• Influencer Discovery: This tool helps brands discover new influencers, making the search process more efficient by filtering based on specific criteria like location, audience size, and engagement rates.
• Campaign Manager: A feature that simplifies the management of influencer campaigns, from planning to execution, ensuring smooth workflow and effective tracking.

Campaign Reports: Offers detailed reports on campaign performance, providing insights into the effectiveness of influencer partnerships and the overall impact on brand objectives.

7. indaHash

Pricing: Available upon request

Best for: Small, Medium, and Large Brands and Agencies

IndaHash presents itself as a versatile influencer analytics tool. Its standout feature is its AI Image Recognition, a cutting-edge technology that elevates your influencer marketing strategies. With IndaHash, you gain access to a comprehensive Creator Search function, allowing you to pinpoint influencers who align perfectly with your brand ethos and target audience. The tool’s Audience Overlap Tool and Competitor Post Check offer unique insights, enabling you to stay ahead in the competitive influencer marketing landscape.

Key Features:

• Content Moderation: This feature allows for the monitoring and management of content quality, ensuring that influencer posts align with brand standards and campaign objectives.
• Integration eCommerce API: IndaHash offers seamless integration with eCommerce platforms, enabling brands to link influencer marketing efforts directly with sales and performance metrics.

Advanced Report Generator: Provides detailed analytics and reporting capabilities, giving brands a comprehensive view of campaign performance and influencer impact.

8. Post for Rent

Pricing: Starts from $899/month

Best for: Influencer Talent Agencies

Post For Rent offers comprehensive influencer ERP software, ideal for digital and influencer marketing agencies. This tool is a powerhouse in campaign management, featuring AI-assisted processes and extensive third-party integrations. It stands out for its ability to increase team efficiency and reduce administrative duties, making it a valuable asset for any marketing agency. Post For Rent’s software enhances communication and financial management, streamlining the entire influencer marketing process.

Key Features:

• Media Plans & Client Portal: This feature allows for the creation of detailed media plans and provides clients with a dedicated dashboard to view real-time campaign KPIs and statuses.
• Talent Pool: A comprehensive database where agencies can manage their roster of content creators, including personal and business details, interests, and previous collaboration histories.

Management Toolkit: Offers insights into agency performance, workload, and incentives, enabling effective resource allocation and performance tracking across teams and campaigns.

9. HypeAuditor

Pricing: Upon Request

Best for: Small, Medium, and Large Brands, Agencies

HypeAuditor positions itself as a comprehensive influencer analytics tool with an AI-powered platform that offers a full suite of solutions, managing the entire lifecycle of influencer marketing campaigns. You’ll benefit from its database of over 78.6 million influencers and over 35 in-depth metrics to analyze influencer performance across various platforms. This tool is designed to make influencer marketing transparent and effective, ensuring your campaigns are data-driven and impactful.

Key Features:

• Audience Demographics Analysis: Conduct a thorough analysis of an influencer’s audience demographics, providing precise insights into location, age, interests, and more for tailored campaign targeting. 
• Fraud Detection: Implement advanced algorithms and tools to detect and prevent influencer fraud, ensuring the authenticity and integrity of influencer partnerships.
• Brand Affinity Assessment: Evaluate the level of affinity between an influencer’s audience and your brand, ensuring alignment and resonance with your target market for effective collaborations.

10. Promoty

Pricing: $132/month

Best for: Brands and Agencies of all Sizes

Promoty offers you a specialized influencer analytics tool that stands out with its access to a vast database of over 190 million creators, ensuring you find influencers that align perfectly with your brand’s ethos. The tool’s strength lies in its ability to track Instagram posts and reels, offering insights into content performance and audience engagement. With Promoty, you’re equipped to make informed decisions, leveraging detailed analytics to maximize your influencer marketing ROI.

Key Features:

• Profile Analytics: Gain insights into influencer profiles, including audience reach, engagement metrics, and content performance, optimizing influencer selection. 
• Audience Demographics: Explore detailed audience demographics data, including location, age, and interests, for precise targeting and campaign customization.
• Influencer Credibility: Assess influencer credibility and authenticity through historical performance data, ensuring reliable and trustworthy collaborations for your brand.

11. ClickAnalytic

Pricing: $45/month

Best for: Brands of all Sizes

ClickAnalytic is an influencer analytics tool praised for its efficiency and depth in influencer marketing campaigns. This platform offers the largest influencer network with over 250 million profiles, making influencer discovery a breeze. You’ll benefit from its comprehensive and updated metrics for influencer analysis, ensuring you partner with the most effective influencers. With its focus on accurate data analysis and campaign management tools, ClickAnalytic ensures your influencer marketing efforts are data-driven and impactful.

Key Features:

• Audience Scan: Conduct a thorough scan of an influencer’s audience demographics, providing valuable insights into location, interests, and more for effective campaign targeting. 
• Influencer Discovery: Effortlessly discover influencers that match your brand’s criteria, including niche, location, and target audience, simplifying the influencer identification process.
• Content and Result Tracking: Track and analyze the performance of influencer-generated content and campaign results in real-time, allowing for data-driven adjustments to optimize campaign success.

12. Social Status

Pricing: Free; Paid plans start at $9/month 

Best for: Brands and agencies

Social Status offers Instagram analytics tools that integrate influencer posts and Instagram Stories performance into a centralized dashboard, providing a complete view of social ROI. You’ll find its ability to aggregate all campaign posts and Instagram Stories, showing total impressions, video views, engagements, and clicks, incredibly useful for real-time campaign analysis. This tool is about more than just data; it’s about gaining actionable insights to optimize your influencer marketing strategies.

Key Features:

• Pre-Campaign Influencer Audit: Conduct a comprehensive audit of potential influencers before launching campaigns, ensuring alignment with brand objectives and audience demographics. 
• Creating Data-Led Campaign Analytics: Develop data-driven campaign analytics that provide actionable insights and measurable outcomes, allowing for informed decision-making and optimization.
• Advanced Targeting: Utilize advanced targeting capabilities to reach the most relevant and engaged audiences, maximizing the effectiveness of influencer campaigns.

13. Keyhole

Pricing: $63/month

Best for: B2C Brands and agencies

Keyhole’s Influencer Tracking Tool is a robust solution for businesses and agencies focused on maximizing their influencer marketing efforts. This platform distinguishes itself with real-time tracking of influencer activities, providing you with up-to-the-minute data on campaign performance. This tool excels in its hashtag tracking capabilities, allowing you to monitor campaign-specific hashtags across various social media platforms. Keyhole’s strength lies in its ability to aggregate data from multiple influencers into a single, comprehensive report, making it easier for you to assess overall campaign impact.  

Key Features:

• Engagement Metrics: Analyze influencer performance through real-time engagement data, enabling data-driven decisions to optimize campaign effectiveness and reach. 
• Audience Demographics: Explore detailed audience demographics data, including location, age, and interests, for precise targeting and campaign customization. 
• Influencer Comparison: Compare and contrast different influencers based on key performance metrics, ensuring you select the most suitable partners for your campaigns.

14. Grin

Pricing: Upon Request

Best for: Businesses of all Sizes

As a user of Grin, you’ll find a comprehensive analytics tool tailored for businesses seeking to simplify influencer insights. Grin stands out with its ability to integrate directly with your eCommerce platform. You’ll appreciate its robust analytics capabilities, offering real-time data on influencer performance and campaign effectiveness. This tool excels in tracking ROI and audience engagement, ensuring your influencer partnerships are both profitable and impactful. Grin’s unique feature is its CRM-like system, allowing you to nurture influencer relationships effectively. 

Key Features:

• Influencer Search and Discovery: Effortlessly locate and connect with influencers relevant to your brand’s niche, location, and target audience, streamlining the influencer identification process. 
• Engagement Metrics: Analyze and measure influencer performance based on real-time engagement data, enabling data-driven decisions to optimize campaign effectiveness over time.
• Audience Insights: Dive deep into the demographics and interests of an influencer’s audience, ensuring precise targeting and alignment with your brand’s messaging and objectives.